Scope of research in mgt

The primary purpose of research is yo gather information which will allow your company or organisation to make better,more imporved decision. Management research is closely linked to mgt concepts and different activities of the organisation. Hence the option of the employees and customers and highly valied and useful aid in mgt research.

Scope of research in mgt can be studied under three groups :

1. Environment research
2. Organization research
3. Marketing research

1.Environment research - For organisation is very important to find out new way for facting the environment fears.under environment research we can cover following areas of research:

1. Competitive advantage
2. Technological innovation
3. Industrial fear

2.Organisation research- Second broad area of research in mgt  is organisation research. It covers following areas of research:

1. Organisation effectiveness
2. Operation
3. Human resource mgt

3.Marketing research - marketing research covers all aspect of the marketing of good and services. Its is an activity which links to customers to market through information.

1. Product research
2. Sales research 
3. Customer research
4. Pricing research
5. Promotion research.